Starts with three people; Arief Rachman a.k.a Arman, Ombow and Atto. They made the posters and publish it by themself with bicycle in only one night placed in every part of Jakarta streets.
"be your self" Arief Rachman, "bunuh omong kosong dalam kepala" Ombow.
ombow and atto with their posters in fly over walls (east Jakarta)
during the process on the wall street (center Jakarta)